Daft Aren't I?

How can I appeal to select few and hope to attract a mass of followers? I can't can I? Can't be done. 

If you like a "second to  none" service; if you settle for nothing less, you're my kind of follower. What's more, you can help me to help you by telling me what your expectations are. I don't mind you expecting the earth as long as you don't leave me to guess what that should look like!